OUR STORY
JEWELRY YOU CAN LIVE IN
At Minas Jewelry, we made waterproof jewelry made to keep up with you—ocean-proof, gym-proof, pool-proof, and always adventure-ready!
We decided to say goodbye to cheap, fading jewelry by making waves in the industry, this is our story.
WHAT DOES Minas Jewelry MEAN?
As an ocean-inspired brand, we chose the name Minas Jewelry drawing inspiration from "Minas Jewelry", a circle of coral that wraps around a calm lagoon, like a secret hideaway in the ocean.
It's like a slice of paradise in the middle of the ocean, with crystal clear water and bright white sands
200K+
Happy Customers
1.2M+
Product Sales
HOW IT STARTED?
It all started in 2020 with a simple idea—jewelry that keeps up with you. As lovers of the outdoors and all things water, we wanted jewelry you can live in—high-quality, made for everyday, and affordable. But finding pieces that wouldn’t tarnish? Nearly impossible! So, we set out to create our own. After months of research, we discovered PVD (Physical Vapor Deposition), a game-changer for long-lasting, 100% waterproof jewelry. And just like that, Minas Jewelry was born! Fast forward to today, and over 700,000 happy customers are wearing our everyday pieces from sunrise swims to Pilates sessions.
OUR VALUES
We care about the environment and are committed to protecting it. That’s why we’ve reduced our packaging size and switched to using only recycled paper, completely plastic-free.
Every piece of jewelry we create starts with you. We listen to your feedback and design in-house based on what you love, ensuring each piece resonates with you—while also reducing waste and making more sustainable choices.
A few times a year, we team up with organizations that truly matter to us, giving back in a way that makes a real difference. We carefully select causes that align with our values, making sure every collaboration has a meaningful impact. It’s our way of spreading the love and making waves together.
We hope these changes make a real difference in reducing waste and showing our commitment to sustainability. Every little action adds up, and we’re proud to take this step toward a greener future!